bleaching

To treat with bleach, especially so as to whiten (fabric, paper, etc.) or lighten (hair).

To be whitened or lightened (by the sun, for example).

(of corals) to lose color due to stress-induced expulsion of symbiotic unicellular algae.

“Once coral bleaching begins, corals tend to continue to bleach even if the stressor is removed.”

To make meaningless; to divest of meaning; to make empty.

“semantically bleached words that have become illocutionary particles”

The process of removing stains or of whitening fabrics, especially by the use of chemical agents.

The loss or removal of part of the (semantic, grammatical, etc) content or a word or morpheme.