conceit

/kənˈsiːt/

noun

1
Something conceived in the mind; an idea, a thought.
2
The faculty of conceiving ideas; mental faculty; apprehension.
“a man of quick conceit”
3
Quickness of apprehension; active imagination; lively fancy.
4
Opinion, (neutral) judgment.
5
Esteem, favourable opinion.
6
A novel or fanciful idea; a whim.
7
An ingenious expression or metaphorical idea, especially in extended form or used as a literary or rhetorical device.
8
Overly high self-esteem; vain pride; hubris.
9
Design; pattern.

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