creative

A person directly involved in a creative marketing process.

“He is a visionary creative.”

Artistic material used in advertising, e.g. photographs, drawings, or video.

“I've included in my portfolio all the creative I've completed in my five year design career.”

Tending to create things, or having the ability to create; often, excellently, in a novel fashion, or any or all of these.

“a creative dramatist who avoids cliche”

(of a created thing) Original, expressive and imaginative.

“a creative new solution to an old problem”

A type of set of natural numbers, related to mathematical logic.

“a creative set”

Designed or executed to deceive or mislead.

“creative accounting”