lifestyle

/ˈlaɪfˌstaɪl/

noun

  1. 1

    A style of living that reflects the attitudes and values of a person or group.

  2. 2

    The totality of the likes and dislikes of a particular section of the market, especially when expressed in terms of the products and services that they would buy; a marketing strategy based on the self-image of such a group.

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