persona
/pə(ɹ)ˈsəʊnə//pɝˈsoʊnə/
noun
- 1
A social role.
- 2
A character played by an actor.
- 3
The mask or appearance one presents to the world.
- 4
(user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
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