watchword

/ˈwɒt͡ʃwɜː(ɹ)d/

noun

  1. 1

    A word used as a motto, as expressive of a principle, belief or rule of action; a rallying cry.

  2. 2

    A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies.

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