brand

/bɹand/

noun

  1. 1

    A conflagration; a flame.

  2. 2

    A piece of burning wood or peat, or a glowing cinder.

    To burn something to brands and ashes.
  3. 3

    A torch used for signaling.

  4. 4

    A sword.

  5. 5

    A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

  6. 6

    A branding iron.

  7. 7

    The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

  8. 8

    A specific product, service, or provider so distinguished.

    Some brands of breakfast cereal contain a lot of sugar.
  9. 9

    (by extension) Any specific type or variety of something; a distinct style or manner.

    I didn't appreciate his particular brand of flattery.
  10. 10

    The public image or reputation and recognized, typical style of an individual or group.

  11. 11

    A mark of infamy; stigma.

  12. 12

    Any minute fungus producing a burnt appearance in plants.

verb

  1. 1

    To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

    When they caught him, he was branded and then locked up.
  2. 2

    To mark (especially cattle) with a brand as proof of ownership.

    The ranch hands had to brand every new calf by lunchtime.
  3. 3

    To make an indelible impression on the memory or senses.

    Her face is branded upon my memory.
  4. 4

    To stigmatize, label (someone).

    He was branded a fool by everyone that heard his story.
  5. 5

    To associate a product or service with a trademark or other name and related images.

    They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

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