Branding

To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

"When they caught him, he was branded and then locked up."

To mark (especially cattle) with a brand as proof of ownership.

"The ranch hands had to brand every new calf by lunchtime."

To make an indelible impression on the memory or senses.

"Her face is branded upon my memory."

To stigmatize, label (someone).

"He was branded a fool by everyone that heard his story."

The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.

The promotion of a commercial brand of product in order to give it greater public awareness.