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Patronage

/ˈpeɪtɹənɪd͡ʒ/

The act of providing approval and support; backing; championship.

📖 Definitions of "Patronage"

noun
  1. 1

    The act of providing approval and support; backing; championship.

    "His vigorous patronage of the conservatives got him in trouble with progressives."

  2. 2

    Customers collectively; clientele; business.

    "The restaurant had an upper-class patronage."

  3. 3

    A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.

  4. 4

    Granting favours or giving contracts or making appointments to office in return for political support.

verb
  1. 1

    To support by being a patron of.

  2. 2

    To be a regular customer or client of; to patronize

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