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Rebranding

To change the brand name, logo, or image of a product or company.

📖 Definitions of "Rebranding"

verb
  1. 1

    To change the brand name, logo, or image of a product or company.

    "Acme Co. is trying to rebrand their line of toasters under the Bewidget name."

noun
  1. 1

    The association of a new brand, trademark, image, or appearance with a product or service.

    "The frequent rebrandings of the product have confused some customers."

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